Struggling with App Store screenshots?
Too much freedom will paralyze you.
Constraints allow you to move faster.
Follow these rules and watch your screenshots improve instantly.
Pick a single accent color and stick with it. This creates visual consistency and makes your screenshots instantly recognizable.
A sans-serif black weight will do. No need for fancy typography—clarity beats creativity here.
Device, headline, maybe a background element. That's it. Every additional element dilutes your message.
Remove ALL elements from an image one by one. If you can still understand what it communicates, remove that element permanently. Keep only what's essential.
Your grandma should be able to read your text from a tiny phone display without squinting. If she can't, your text is too small.
One message. One benefit. One idea. Don't try to say everything in one image—that's what multiple screenshots are for.
Include at least one element to catch the user's eye—an emoji, a zoom-in, a highlight. Something that makes them stop scrolling.