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Screenshots are your top conversion lever.

Describe your app. A complete, ASO-ready set streams in, then refine any frame by chat.

10 free credits, no card60% UI rule enforced50 languages

1,884 screenshots designed here so far

Panoramic App Store screenshot card 1 of 6, one continuous aurora night sky
Panoramic App Store screenshot card 2 of 6, one continuous aurora night sky
Panoramic App Store screenshot card 3 of 6, one continuous aurora night sky
Panoramic App Store screenshot card 4 of 6, one continuous aurora night sky
Panoramic App Store screenshot card 5 of 6, one continuous aurora night sky
Panoramic App Store screenshot card 6 of 6, one continuous aurora night sky

Six separate App Store screenshots. One continuous aurora night sky.

The short version

What are ASO screenshots?

ASO screenshots are the images on an App Store or Google Play listing, built to convert a visitor into an install rather than just to document the app. Apple requires at least 60% of every frame to show real app UI, and the first two frames carry most of the conversion because most visitors never scroll further.

A raw app screenshot

A capture of a screen. It shows what the app looks like, and it spends the headline space every competing listing is using on nothing.

An ASO screenshot

The same capture in a device frame, on a background, under a benefit-focused headline, at the store’s exact pixel dimensions. It answers why to install.

What ASO actually requires

Three things every App Store listing has to get right

Not stats, not vanity metrics. The non-negotiables Apple, Google, and reality enforce.

01

60% UI minimum

Apple's guideline: at least 60% of every screenshot must show real app UI. Below that, your submission gets rejected. The builder enforces this on every layout it generates.

02

First two are above the fold

On the App Store listing, only the first two or three screenshots show before the user scrolls. Most never scroll. The five-card set is sequenced so the strongest message lands first.

03

Localized to where you sell

Search rankings differ by region. Localized screenshots rank in the same regions your translated metadata does. Generate the full set in all 50 App Store languages from the same canvas.

Starting points

Conversion-tested layouts

Pick a starting point. Chat to customize. Export at exact store sizes.

$2.4M

Tracked This Month

Track Every Dollar

Smart Budgeting

AI categorizes spending automatically

47

Categories

<5s

Setup

Loved By Pros

"Finally got my finances together. The auto-categorization is genius."

Marcus, Software Engineer

Connect Every Account

12,000+ banks supported worldwide

12K+

Banks

Start In 60 Seconds

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60s

Setup Time

Finance

Bold Black

Premium near-black with neon accent typography.

$2.4M

Tracked This Month

Track Every Dollar

Smart Budgeting

AI categorizes spending automatically

47

Categories

<5s

Setup

Loved By Pros

"Finally got my finances together. The auto-categorization is genius."

Marcus, Software Engineer

Connect Every Account

12,000+ banks supported worldwide

12K+

Banks

Start In 60 Seconds

No credit card. Cancel anytime.

60s

Setup Time

Finance

Bold Black (Android)

Premium near-black with neon accent typography.

$2.4M

Tracked This Month

Track Every Dollar

Smart Budgeting

AI categorizes spending automatically

47

Categories

<5s

Setup

Loved By Pros

"Finally got my finances together. The auto-categorization is genius."

Marcus, Software Engineer

Connect Every Account

12,000+ banks supported worldwide

12K+

Banks

Start In 60 Seconds

No credit card. Cancel anytime.

60s

Setup Time

Finance

Bold Black (iPad)

Premium near-black with neon accent typography.

$2.4M

Tracked This Month

Track Every Dollar

Smart Budgeting

AI categorizes spending automatically

47

Categories

<5s

Setup

Loved By Pros

"Finally got my finances together. The auto-categorization is genius."

Marcus, Software Engineer

Connect Every Account

12,000+ banks supported worldwide

12K+

Banks

Start In 60 Seconds

No credit card. Cancel anytime.

60s

Setup Time

Finance

Bold Black (Android Tablet)

Premium near-black with neon accent typography.

Crush Every Workout

Smart rep counting and form analysis

12M+

Workouts

4.8

Rating

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Real-time feedback on every rep

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Form Accuracy

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Active Users

Health & Fitness

Active Bold

Vibrant orange and amber for high-energy fitness apps.

Crush Every Workout

Smart rep counting and form analysis

12M+

Workouts

4.8

Rating

Form Coach In Your Pocket

Real-time feedback on every rep

99%

Form Accuracy

Real Results In Weeks

DAY 1

DAY 90

Skipping workouts, no plan, low energy

5x weekly, custom programs, top of my form

Built For Athletes

Rep counting, form analysis, heart rate sync

4.8

App Store Rating

Join The Movement

100K+

Reviews

8M

Active Users

Health & Fitness

Active Bold (Android)

Vibrant orange and amber for high-energy fitness apps.

What you get

ASO requirements, handled for you

Every layout the builder generates already passes the checks below.

60% UI rule, automatic

Every layout sizes the device mockup to keep app UI above the App Store guideline floor. No manual checking.

Headlines written for you

Benefit-focused captions are picked to match your app and category. Edit any line by saying what you want changed.

Five coordinated cards

A full set generated in one pass: consistent palette, type, and motif across every screenshot. No design loose ends.

All 50 App Store languages

Translate the entire set in one click. Ship localized screenshots to every region your app metadata is translated for.

Exact store dimensions

JPEG export at the precise sizes App Store Connect and Play Console require. No cropping, resizing, or rejected uploads.

Iterate by chat

Don't like a headline, color, or layout? Describe the change. Updates land in seconds, not in another design round.

The checklist

The ASO screenshot checklist

Eight things a good listing gets right. The builder handles every one.

Show real app UI on at least 60% of every screenshot

Apple’s reviewers check this ratio. Sets that lean too far into marketing art get sent back, and the resubmit costs you a review cycle.

Lead with the strongest two cards

Only the first two or three appear before the fold on a phone listing. Most visitors never scroll, so a great card four is spent where few people look.

Write benefit-focused headlines, not feature names

"Split bills without the awkward text" earns an install. "Expense splitting" describes a menu item. The reader is deciding, not browsing a spec sheet.

Keep palette and typography consistent across all five

The set is read as one object at thumbnail size. Mismatched type or color reads as unfinished before anyone parses a single word.

Use exact App Store Connect and Play Store dimensions

Off-spec files are rejected at upload. Getting there by resizing an export introduces soft text, which is worse than not framing the shot at all.

Localize for every region your metadata is translated for

Translated metadata brings the impressions; untranslated screenshots lose the conversion once they arrive. The two belong in the same pass.

Test variations instead of guessing once and shipping

Product Page Optimization runs up to three treatments against your current set, so the winner is measured rather than argued about.

Refresh when the app changes, not on a calendar

A screenshot showing UI you shipped over a year ago quietly undercuts every other trust signal on the listing.

ASO screenshot questions

What are ASO screenshots?

ASO screenshots are the images on an App Store or Google Play listing, built to convert a visitor into an install rather than just to document the app. Apple requires at least 60% of every frame to show real app UI, and the first two frames carry most of the conversion because most visitors never scroll further.

How are ASO screenshots different from regular app screenshots?

A regular app screenshot is a raw capture of a screen. An ASO screenshot wraps that capture in a device frame, a background, and a benefit-focused headline, sized to the store’s exact pixel dimensions. The raw capture shows what the screen looks like; the ASO version answers why someone should install. The store only accepts the second kind at full effect, because a bare capture wastes the headline space every competing listing is using.

What are the best practices for ASO screenshots?

Keep real app UI on at least 60% of each frame, lead with your two strongest cards because those are the ones shown above the fold, write headlines around benefits instead of feature names, hold palette and typography consistent across the set, export at the exact dimensions App Store Connect and Play Console require, and localize for every region your metadata is translated into. Then test variations rather than shipping one guess.

How many screenshots should an App Store listing have?

App Store Connect accepts between 1 and 10 per display class. Five is the usual working set: enough to cover your core features without asking a visitor to scroll through filler. Since the first two or three do most of the work, adding cards past five rarely changes conversion, while weak early cards always do.

Do localized screenshots affect App Store rankings?

Localized screenshots do not feed the keyword index the way your title, subtitle, and keyword field do, so they are a conversion lever rather than a ranking one. The ranking effect is indirect: better conversion in a region strengthens the performance signals for that storefront. Translating the set matters most in regions where you already have translated metadata bringing in impressions.

How long does it take to redo a screenshot set?

The first pass streams in from one description of your app. What takes the time is the refinement after that: reading the set, spotting the frame that is not landing, and saying what to change. Most sets take a few rounds of that before they are ready to upload, which is still the same afternoon rather than a design cycle.

Ship ASO-ready screenshots today

Describe your app. Get five conversion-ready cards. Upload to App Store Connect. 10 free credits, no card.