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Free App Preview Video Specs Reference
Apple App Preview video requirements in one filterable table. Length, resolution per device class, format, frame rate, audio rules, and per-locale limits for 2026.
Last updated: May 4, 2026
Universal rules (all devices)
- Length
- 15 to 30 seconds
- File format
- .mov / .m4v / .mp4
- Codec
- H.264 or ProRes 422 HQ
- Frame rate
- 30 fps
- Audio (optional)
- Stereo AAC, 256 kbps+
- Per locale
- Up to 3 videos
| Device class | Resolution | Notes |
|---|---|---|
iPhone 6.9" (16 Pro Max, 15 Pro Max, 14 Pro Max) 30 fps | 886x1920 or 1080x1920 | Newest device class. Required if your app supports iPhone 16 Pro Max even if other classes are present. |
iPhone 6.5"/6.1" (XS Max, 11/12/13/14/15) 30 fps | 886x1920 or 1080x1920 | Same media accepted as 6.9". A single export at 886x1920 covers both classes if you only want one upload. |
iPhone 5.5" (8 Plus, 7 Plus, 6s Plus) 30 fps | 1080x1920 | Legacy class. Optional unless your app explicitly supports these devices in the binary. |
iPad Pro 13" (M4 and later) 30 fps | 1200x1600 or 1600x1200 | Newest iPad class. Both orientations accepted. Match the orientation of your screenshots. |
iPad Pro 12.9" / iPad Pro 11" / iPad Air 30 fps | 1200x1600 or 1600x1200 | Same media accepted as 13" class. One export covers both if dimensions match. |
Apple TV (tvOS) 30 fps | 1920x1080 or 3840x2160 | 4K (3840x2160) is recommended for tvOS App Previews. Always landscape. |
Mac (macOS apps and Mac Catalyst) 30 fps | 1920x1080 or 1280x800 | Mac App Previews are landscape only. 1920x1080 is the most common upload size. |
Specs reflect Apple App Store Connect requirements as of May 2026.
Every Device Class
iPhone 6.9", 6.5"/6.1", iPad Pro 13", iPad 12.9"/11", Apple TV, and Mac. Resolution and aspect for each.
15-30 Second Rule
Hard length cap from App Store Connect. The reference shows the exact validation rules so your upload does not get rejected.
H.264 or ProRes 422
Both codecs accepted at 30 fps in .mov, .m4v, or .mp4 containers. Audio is stereo AAC 256 kbps or higher, or skip it entirely.
How it works
Filter to the device family your app targets. Resolution, aspect, and notes update instantly.
Confirm codec, frame rate, audio, and length before exporting from your editor.
App Store Connect accepts up to three App Previews per device class per localization. Plan your variants accordingly.
The App Preview Video Specs Reference is a free ASO tool that documents every Apple App Preview video requirement in one filterable table: 15-30 second length, accepted resolutions per device class, file formats (.mov, .m4v, .mp4 with H.264 or ProRes 422 HQ), 30 fps frame rate, optional stereo AAC audio at 256 kbps or higher, and the three-videos-per-localization limit. Updated for 2026 device classes including iPhone 6.9-inch and iPad Pro 13-inch.
Why does App Preview video length matter?
Apple enforces a strict 15-to-30-second window for every App Preview video. App Store Connect rejects uploads outside that range at the validation step, so you cannot ship a 12-second teaser or a 45-second walkthrough. The cap exists because Apple measured drop-off rates: most users tap away within 8 seconds, so a 30-second ceiling keeps the autoplay loop short enough to not waste a slot. Plan a hook in the first 2 seconds, the core feature by second 6, and the closing brand frame by second 25.
Frame rate must be 30 fps. Apple does not accept 60 fps App Previews even though most modern phones record at 60 fps natively. Export from your editor with a 30 fps timeline or conform on export. Higher frame rates do not improve the on-device playback because the App Store player normalizes to 30 fps regardless.
App Preview videos vs paid mockup tools
| Tool | Starts at | Output |
|---|---|---|
| AppScreenshotStudio | $9.99/mo | Screenshots |
| Rotato | $99 once | 3D video mockups |
| Screenflow | $169 once | Screen recording + edit |
| Final Cut Pro | $299.99 once | Pro video editing |
App Preview videos and App Store screenshots are separate uploads with separate specs. Most indie devs ship screenshots first and add a single App Preview later, because screenshots cover all listing slots while a video only fills the first slot before the screenshots.
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Frequently Asked Questions
How long can an App Preview video be?
App Preview videos must be between 15 and 30 seconds. Anything shorter than 15 seconds or longer than 30 seconds is rejected by App Store Connect at upload. The 30-second cap is hard, so plan your edit before exporting.
What resolution should my App Preview video be?
Resolution depends on the device class. iPhone 6.9-inch (16 Pro Max, 15 Pro Max) accepts 886x1920 or 1080x1920. iPhone 6.5/6.1-inch accepts 886x1920 or 1080x1920. iPad Pro 13-inch accepts 1200x1600 or 1600x1200. Apple TV uses 1920x1080 or 3840x2160. Always export at 30 fps in portrait orientation for iPhone and iPad.
What video format does Apple require for App Previews?
Apple accepts .mov, .m4v, and .mp4 files using either H.264 or Apple ProRes 422 (HQ) compression. The recommended frame rate is 30 fps. ProRes files can be very large, so most indie developers use H.264 with a high bitrate (10-30 Mbps).
How many App Preview videos can I upload per app?
You can upload up to three App Preview videos per localization, per device class. That means a single app supporting iPhone 6.9-inch, iPhone 6.5-inch, and iPad Pro 13-inch in two languages (English and Spanish) can have up to 18 unique App Preview videos in App Store Connect.
Does my App Preview video need audio?
Audio is optional. If you include audio, Apple requires stereo AAC at 256 kbps or higher with a 44.1 kHz or 48 kHz sample rate. Most App Previews ship without dialogue because users browse the App Store with sound off, so background music or silence is the safer default.
What is a poster frame and do I need one?
The poster frame is the still image users see before tapping play on your App Preview. Apple auto-selects a frame from the middle of your video, but you can pick a custom frame in App Store Connect. Choose a frame that shows your app's UI clearly. Avoid frames that are mid-transition or visually empty.
Specs sorted? Now ship the screenshots.
App Preview video fills one slot. Screenshots fill the rest. Generate finished App Store screenshots without opening Figma.
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