Free ASO Tool
App Store Promotional Text Generator
Grade your existing promotional text or generate fresh Apple-spec 170-character options.
Last updated: April 4, 2026
Grade or generate
Score your existing text or generate 3 fresh options on the spot
170-Char Compliant
Every option respects Apple's character limit, copy and paste directly
Time-aware
Flags seasonal terms (Black Friday, Christmas) that are out of season
How it works
Grade existing promo text or generate new options
Paste your current text to score, or describe the occasion to generate
Refine to a strong score, paste into App Store Connect, refresh the screenshots
The Promotional Text Generator is a free ASO tool for writing the iOS App Store's 170-character promotional text field. Promotional text appears above your description, can be updated without submitting a new app version, and is not indexed for search, so its job is conversion, not keywords. The tool produces multiple options focused on a specific timely angle: new features, offers, or seasonal relevance.
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Frequently Asked Questions
What is App Store promotional text?
Promotional text is a 170-character field in App Store Connect that appears above your app description. Unlike other metadata, you can update it anytime without submitting a new app version or going through review. It is only available on Apple's App Store, not Google Play.
How long can App Store promotional text be?
Apple's promotional text field has a strict 170-character limit. This is approximately 1-2 sentences. Every character counts, so lead with the most important information and avoid filler words.
Can I change promotional text without an app update?
Yes, this is the main advantage of promotional text. You can update it anytime in App Store Connect without submitting a new binary or waiting for App Review. This makes it ideal for seasonal campaigns, sales, and highlighting new features.
Does promotional text affect App Store search ranking?
Apple does not index promotional text for search ranking. It does not affect ASO keyword rankings. Its purpose is conversion optimization: convincing users who are already on your listing page to download. For keyword targeting, focus on your title, subtitle, and keyword field.
What should I write in my App Store promotional text?
Focus on timely, specific messages: new features worth trying, limited-time offers, seasonal relevance, or your strongest value proposition. Avoid generic marketing language. Lead with a benefit or number. Update it regularly to keep your listing fresh and relevant to current users browsing the store.
How often should I update promotional text?
Update it whenever you have something new to say: after major updates, during holidays, when running promotions, or at least once per quarter. Stale promotional text signals an inactive app. Since updates are instant and free, there is no reason not to keep it current.
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