Simplified Chinese
App Store Screenshots
Translate your set into Simplified Chinese without rebuilding the layout. Locale zh-Hans, captions run 50% shorter than English, set in Noto Sans SC.
1,884 screenshots designed here so far
The same five-frame set, rendered in Simplified Chinese. Real output from the pipeline, not a mockup of one.
简体中文
China mainland is one of the largest App Store markets by consumer spend, and it is gated: App Store Connect will not accept the territory without a government-issued App ICP filing number. The part people miss is that zh-Hans metadata is not wasted if you never clear that gate, because it also reaches Chinese-language users in the Singapore and US storefronts.
China mainland, Singapore, diaspora reach in other storefronts.
Listing in China mainland requires an App ICP filing number (备案), which in practice needs a Chinese legal entity or a local publishing agent. The zh-Hans localization itself needs no filing and still reaches Chinese-language users in other storefronts.
A translator returns a spreadsheet of strings.You get finished frames.
What breaks in Simplified Chinese
Simplified Chinese is the most compact of the App Store languages by character count. Two or three characters routinely replace an English word, so headlines that ran to two lines in English often collapse to one.
No spaces between words, so whitespace-based line breaking produces one unbroken run
Punctuation is full-width and carries built-in spacing
Very short captions can look sparse in a layout whose measure was tuned for English
Mixed Latin brand names inside Chinese text need their own tracking
You type. The canvas builds.
Describe your app, see your first set, then ask for Simplified Chinese. The layout survives the language change because you are editing the same set, not starting a new one.
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Simplified Chinese sets, handled
Character-boundary wrapping, verified in exported pixels rather than in preview only
Noto Sans SC rendering with no missing-glyph boxes
Compact captions rebalanced so a one-line headline does not float in a two-line slot
Same set retranslated in chat, so the layout survives the language change
Exports at the exact dimensions App Store Connect requires for zh-Hans
Questions & Answers
Can I publish to China without a Chinese company?
Not to the China mainland storefront. Selecting that territory in App Store Connect requires a valid App ICP filing number, and obtaining one requires a Chinese legal entity or a local publishing agent acting for you. Your developer account’s own country does not matter: a global account can publish to every storefront, the ICP filing is the actual gate.
Is a Simplified Chinese localization worth it if I skip mainland China?
Often yes. The localization reaches Chinese-language users wherever their device language is set to Simplified Chinese, which includes the Singapore and US storefronts. You get that reach with no filing and no local entity.
Do I need Traditional Chinese as well?
They are separate localizations for separate audiences. Simplified serves the mainland and Singapore, Traditional serves Taiwan and Hong Kong. Shipping one does not cover the other, and Traditional has no ICP gate at all.
Will my English layout still work in Chinese?
The risk is the opposite of the usual one. Chinese captions get much shorter, so the failure is a headline that no longer fills its slot rather than one that overflows it. Rebalancing the text block is part of the translate step rather than something you fix afterwards.
Simplified Chinese screenshots,
handled.
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