Feature Callout Layout

What is the feature callout layout?

The feature callout layout is a text-first frame with a left-aligned headline and a bulleted feature list, marked with accent-color circle bullets at the W*0.10 horizontal margin. There is no device on this frame, which is the trade-off: you give up product-shot real estate to fit 3 to 5 feature points in legible text. The layout belongs in frames 4 and later, where the audience has already decided to keep scrolling and information density beats hero visuals. Apple's 60/40 rule still applies: if your set has 5 frames and 2 of them are feature-callout (no device), the other 3 must contain UI to keep you compliant.

Best for

• Frames 4 and later where audience has committed to scrolling
• Feature-heavy apps with 3 to 5 distinct capabilities per frame
• Premium and prosumer apps where depth beats hook
• Reinforcing the keyword the cluster pillar covers (caption text gets full OCR weight here)

When to use this layout

Pick feature-callout when the next thing the audience wants to know is the depth of features, not the visual feel. Best mixed with at least 60% device-bearing frames in the set to stay compliant with the App Store 60/40 rule. Skip if the app's value is primarily visual (games, lifestyle, creative).

Common pitfalls

• Using feature-callout in frame 1 or 2, where viewers haven't earned the right to deep info yet
• Pushing past 5 bullets, which loses thumbnail legibility
• Forgetting the 60/40 rule: too many no-device frames triggers App Store Review rejection

Related layouts