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App Store images: four slots, and the header is new.

An icon, a screenshot set, an optional preview video and, since October 2026, an optional header across the top of the product page. Here is what each slot takes, at Apple's exact pixels.

Generate the screenshot setEvery screenshot size
Sourced from Apple's specsExact pixels per slotThe new header, specced
Generated App Store screenshot 1 of 5 for a photo editor app, sharing one palette and type scale across the set
Generated App Store screenshot 2 of 5 for a photo editor app, sharing one palette and type scale across the set
Generated App Store screenshot 3 of 5 for a photo editor app, sharing one palette and type scale across the set
Generated App Store screenshot 4 of 5 for a photo editor app, sharing one palette and type scale across the set
Generated App Store screenshot 5 of 5 for a photo editor app, sharing one palette and type scale across the set
The whole list

Four slots, and only two are required

An App Store product page is built from fewer images than most listing checklists imply. This is all of them.

App icon

1024 x 1024, PNG, no alpha

Comes from your build, not from App Store Connect.

This is the one that surprises people. You do not upload the icon next to your screenshots. You add it to an asset catalog in Xcode or build it in Icon Composer, and it travels with the binary. Apple enforces the rules at upload rather than in a published spec table: ITMS-90704 when the icon is missing, and ITMS-90717 when it carries transparency, since the icon "can't be transparent nor contain an alpha channel". Leave the corners square, Apple applies the rounded mask itself.

Screenshots

1 to 10 per language

The only slot that changes per device size.

Formats are .jpeg, .jpg and .png, and Apple states the constraint plainly: "Images can't include alpha channels or transparencies." One set at the 6.9-inch iPhone size covers iPhone, one set at the 13-inch iPad size covers iPad, and every smaller size falls back to a scaled copy rather than needing its own upload.

App preview

Optional, up to 3 per language

15 to 30 seconds, 500MB, .mov, .m4v or .mp4.

Optional in the real sense: a listing with screenshots and no preview is a complete listing, and Apple never asks for one. Worth knowing before you budget a video shoot into a launch that does not need it.

Product page header

Optional, 3840 x 1646

New on 2026-10-05, shown on iOS 27 and later.

An image or a looping, muted video across the top of your product page, and it can double as your search results asset. It is reviewed on its own through Asset Library, so you can add or swap one without shipping an app update. Older devices still see the page without it, so your screenshots keep carrying the pitch.

What Apple actually requires

Two screenshot sets, not eight

The rest fall back to scaled copies, which is why a listing needs far fewer uploads than most tutorials describe.

iPhone, 6.9-inch

Any of the three portrait sizes is valid.

1260 x 2736, 1290 x 2796 or 1320 x 2868

iPad, 13-inch

Labelled "Required if app runs on iPad".

2064 x 2752 or 2048 x 2732

Apple phrases the iPhone half backwards and it catches people out. The 6.9-inch slot carries no requirement label at all. The label sits on the 6.5-inch slot instead, reading “Required if app runs on iPhone and screenshots for 6.9" display aren’t provided”, so the obligation is to ship one iPhone set and the 6.9-inch set is what discharges it. The full size guide walks every slot, the device dimensions tool checks a file you already have, and the alpha channel fix handles the most common upload rejection.

Questions & Answers

What images do you need for an App Store listing?

Two are required and two are optional. Required: an app icon, which ships inside your build rather than being uploaded in App Store Connect, and a set of screenshots, 1 to 10 per language. Optional: an app preview video, and since October 2026 a product page header image or video, which can double as your search results asset. The header only shows on iOS 27 and iPadOS 27 or later.

Does the App Store have a header image?

Yes, since October 5, 2026. Apple added an optional product page header: an image or a looping video that sits at the top of your product page, shown to people on iOS 27 or iPadOS 27 and later. It is 3840 x 1646 pixels at 21:9 (JPEG or PNG), or 5244 x 2950 at 16:9 if you want one PNG to serve both the header and search results. Before that date the App Store had no header slot at all, which is why older guides still say it does not exist.

What is the difference between App Store images and Google Play images?

Google Play takes a feature graphic at 1024 x 500 and 2 to 8 screenshots per device type, sized anywhere from 320 to 3,840 px. The App Store takes 1 to 10 screenshots per language at exact pixel sizes per device rather than inside a range, and its banner equivalent, the product page header, is optional, much larger (3840 x 1646) and wider (21:9), so a feature graphic cannot simply be reused there. The icon differs too: on the App Store it comes from your build, on Google Play you upload it. Searching for "Google App Store" usually means one store or the other, so it is worth knowing which listing you are filling in.

What size is the App Store header image?

Apple accepts two image shapes for the product page header: 21:9 at 3840 x 1646 pixels as .jpeg, .jpg or .png, or 16:9 at 5244 x 2950 pixels as .png. A header video uses the 21:9 size, runs 5 to 30 seconds at 30 or 60 fps, as .mov, .m4v or .mp4, and loops muted until someone taps to unmute. The separate search results asset is 3:2, from 1920 x 1280 up to 3840 x 2560. As with screenshots, images "can't include alpha channels or transparencies".

What size is the App Store app icon?

1024 x 1024 pixels, PNG, with no alpha channel and no transparency. You do not upload it alongside your screenshots: you add it to an asset catalog in Xcode, or build it with Icon Composer, and it arrives with the build. Apple enforces the rules at upload rather than in a spec table, through validation errors: ITMS-90704 when the icon is missing, and ITMS-90717 when it carries transparency, since the icon "can't be transparent nor contain an alpha channel". Do not round the corners yourself, Apple applies the mask.

How many App Store screenshots are required?

One set, at the 6.9-inch iPhone size if your app runs on iPhone, and one set at the 13-inch iPad size if it runs on iPad. Apple phrases the iPhone half backwards, which catches people out: the 6.9-inch slot carries no requirement label, and the 6.5-inch slot is labelled "Required if app runs on iPhone and screenshots for 6.9\" display aren't provided". Every smaller size is optional and falls back to a scaled copy of the larger set.

Can App Store images have transparent backgrounds?

No. Apple states it plainly in the screenshot specifications: "Images can't include alpha channels or transparencies." A PNG exported from most design tools carries an alpha channel even when nothing in the image looks transparent, which is why this is one of the most common upload rejections. The same rule applies to the app icon.

Are app preview videos required?

No, app previews are optional. If you use them you can deliver up to 3 per language, each 15 to 30 seconds, up to 500MB, as .mov, .m4v or .mp4. A listing with screenshots and no preview is a complete listing.

The screenshots are the slot that takes real work

The icon ships with your build, and the preview and header are optional. Describe your app and get a full App Store set at exact pixel sizes, then change any single frame by chatting instead of starting over.

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