Adapty

What is Adapty?

Adapty is a mobile subscription monetization platform that wraps Apple's StoreKit and Google Play Billing in a single SDK. It handles the technical heavy lifting of subscription state management (purchases, restorations, renewals, refunds) plus paywall infrastructure (A/B testing different paywall designs, dynamic pricing, segment-targeted offers).

Founded in 2020, Adapty quickly became one of the leading mobile subscription platforms alongside RevenueCat, Qonversion, and Glassfy. The platform's analytics include conversion funnel reports (App Store impressions to install to trial to subscription) that are useful beyond just paywall optimization.

How does Adapty fit into App Store screenshot work?

Adapty's contribution to screenshot work is mostly through their published research and benchmark data. Adapty's annual mobile subscription benchmarks reports are widely cited for App Store conversion benchmarks: median trial conversion rates by category, paywall conversion rates, retention curves by app type.

For teams whose primary monetization is subscription-based, Adapty's funnel data helps connect screenshot conversion rate to downstream trial start and paid conversion. This lets teams measure whether a screenshot change that lifted product page conversion also lifted paid conversion further down funnel, or just attracted more low-intent installs.

When does Adapty make sense as a tool?

Adapty makes sense for any iOS or Android app with subscription monetization (productivity, fitness, content streaming, dating, etc.). The platform replaces a significant chunk of in-house subscription infrastructure work that teams would otherwise build against StoreKit and Google Play Billing directly. For apps with one-time purchase monetization or ad-supported business models, Adapty is less relevant.