App Store Connect
Also known as: iTunes Connect (legacy name; renamed 2018)
What is App Store Connect?
App Store Connect (formerly iTunes Connect; renamed in 2018) is Apple's web app at appstoreconnect.apple.com where developers and their teams manage everything about their App Store presence. Access requires an Apple Developer account and appropriate role permissions.
The platform handles four major surfaces: metadata management (name, subtitle, description, keyword field, screenshots, preview videos per localization), build management (TestFlight, App Review submission, phased release), commerce (pricing, in-app purchases, subscriptions, sales reports), and analytics (App Analytics, App Store search performance, custom product page metrics).
How do screenshots flow through App Store Connect?
Screenshots upload per device family (iPhone 6.9-inch, iPhone 6.7-inch, iPad Pro 13-inch, Apple Watch Ultra) and per locale. Apple's auto-scaling fills smaller device-family slots from the larger ones, but the rules are restrictive enough that most teams upload the canonical 6.9-inch and 13-inch sizes manually.
What changed in 2026?
As of March 31, 2026, Apple expanded App Store Connect localization support from 39 languages to 50, adding ten Indian regional languages plus Slovenian. The Custom Product Pages limit remains 35 alternate listings per app, and Product Page Optimization continues to support up to three treatment variants in A/B tests.
Related terms
- App StoreThe App Store is Apple's official distribution platform for apps running on iOS, iPadOS, watchOS, macOS, tvOS, and visionOS.
- Custom Product PagesCustom Product Pages (CPP) are App Store listings with alternate metadata reachable via dedicated URLs.
- Product Page OptimizationProduct Page Optimization (PPO) is Apple's built-in A/B testing system for App Store listings.
- App Store metadataApp Store metadata is the editable text and media content of an App Store listing: name, subtitle, promotional text, description, keyword field, screenshots, preview videos, app icon, and category assignments.