iPhone 16 Pro Max

What is the iPhone 16 Pro Max for App Store screenshots?

The iPhone 16 Pro Max is the current flagship iPhone (released September 2024) and the canonical device for App Store screenshot uploads. Its display is 6.9 inches diagonal at 2868 x 1320 native resolution. Apple's required upload size for this device family is 1320 x 2868 portrait or 2868 x 1320 landscape.

Apple treats the iPhone 16 Pro Max as the primary device-family source. Screenshots uploaded at 6.9-inch dimensions auto-scale to fill the 6.7-inch, 6.5-inch, and 5.5-inch device family slots in App Store Connect.

Why upload to the largest device size first?

Auto-scaling from larger to smaller works cleanly; auto-scaling from smaller to larger does not (Apple won't upscale, and the result would be blurry anyway). Uploading at the 1320 x 2868 canonical size means the screenshot displays at full fidelity on every supported iPhone size with no manual per-size variant required.

Most production App Store teams upload only the iPhone 16 Pro Max screenshots and let Apple handle the auto-scaling. Some teams upload separate variants for the smaller 6.5-inch and 5.5-inch sizes when the layout breaks at the scaled-down resolution (typical for caption-heavy designs where small-screen legibility matters).

How does this differ from older iPhone Pro Max sizes?

Previous-generation Pro Max devices (iPhone 14 Pro Max at 6.7-inch, iPhone 13 Pro Max at 6.7-inch) used 1290 x 2796 pixel dimensions. Apple still accepts 1290 x 2796 uploads for the 6.7-inch device family slot, but new submissions are expected to target the current 6.9-inch canonical size.