Stats Hero Layout

What is the stats hero layout?

The stats hero layout centers one or two giant numerical stats on the frame, with no device mockup. The stat fills 30 to 50 percent of the frame height. It works as a hook when the metric itself is the most compelling thing about the app: download count, review count, star rating, retention number, or a measurable outcome ("saved $1.2B in groceries"). The layout works because numbers are pre-processed by the eye faster than text or images, so frame 1 can communicate "this is at scale" in under one second. Skip if the metric is weak (under 10K downloads, under 4.5 stars, under 100 reviews); the absence of social proof reads worse than no stat at all.

Best for

• Apps with strong scale stats (1M+ users, 10K+ reviews, 4.8+ stars)
• Frame 1 hook when the metric is the most compelling angle
• Apps that solved a measurable problem worth quantifying ($X saved, Y hours)
• Established apps competing on credibility against newer entrants

When to use this layout

Use stats-hero when you have a stat that beats every competitor in your category. If your metric is in the same range as competitors, the stat doesn't differentiate and you're wasting frame 1. Pair with a device-hero frame 2 to recover product-shot equity.

Common pitfalls

• Showing stats that are weaker than the category average (highlights weakness instead of hiding it)
• Using more than 2 stats on the same frame (the eye can pre-process 1, struggles with 3+)
• Fabricating stats, which triggers App Store Review rejection

Related layouts